How to Increase Average Order Value (AOV) on Shopify

For every Shopify store owner, growth isn’t just about attracting new customers—it’s also about maximizing revenue from the customers you already have. One of the most effective ways to do this is by increasing your Average Order Value (AOV).

AOV measures the average amount customers spend per transaction in your store. Even a small increase can significantly impact profits because you’re getting more revenue without spending extra on customer acquisition.

In this blog, we’ll break down actionable strategies to boost AOV on Shopify.

1. Bundle Products & Offer “Frequently Bought Together” Deals

Customers are more likely to purchase additional items when they’re packaged as a value deal.

• Create product bundles (e.g., skincare kits, tech accessories packs).
• Use Shopify apps like Frequently Bought Together or Bold Bundles.
• Highlight the savings customers get by buying as a set.

Example: Instead of selling a shampoo for $10, offer a shampoo + conditioner bundle for $18. Customers spend more, and they feel like they’re saving.

2. Upselling & Cross-Selling at Checkout

Upsells and cross-sells are proven ways to encourage bigger purchases.

• Upsell: Suggest a premium or upgraded version of the product.
• Cross-sell: Recommend complementary items (e.g., phone case with a new phone).

Apps like Zipify OneClickUpsell or ReConvert make it easy to add upsell/cross-sell offers to the cart and post-purchase pages.

3. Set Free Shipping Thresholds

Customers hate paying for shipping. Offering free shipping above a certain order value nudges them to add more to their cart.

Example: “Free shipping on orders above ₹999 / $50.”

Make the threshold slightly above your current AOV to push order values higher.

4. Create Limited-Time Discounts for Larger Purchases

Scarcity and urgency drive action.

Offer tiered discounts like:

• 10% off orders above $50
• 15% off orders above $100

Promote these offers during sales seasons or on your product pages. This motivates customers to add more items to hit the next discount level.

5. Launch a Loyalty or Rewards Program

Reward points encourage repeat purchases and higher spending.

• Offer points for every $1 spent, with bigger rewards for larger orders.
• Use Shopify apps like Smile.io or Yotpo Loyalty.
• Add gamification: “Spend $10 more to unlock 100 bonus points!”

6. Subscription & Membership Offers

Subscriptions help increase not just AOV but also Customer Lifetime Value (CLV).

• Add a “Subscribe & Save” option for recurring purchases like coffee, skincare, or supplements.
• Offer exclusive perks for members such as free shipping or early access to products.
• Apps like Recharge Subscriptions can help set this up seamlessly.

7. Showcase Social Proof & Customer Favorites

Highlighting best-sellers or showing what others are buying can push customers to buy more.

• “Customers also bought” sections build trust and FOMO.
• Reviews and testimonials reinforce purchase decisions.

8. Improve Your Store Design & Product Pages

A clean, optimized shopping experience encourages customers to explore and add more items.

• Use high-quality product images.
• Add clear CTAs like “Complete Your Look” or “Upgrade Your Order.”
• Showcase related products right on the product page.

Final Thoughts

Increasing AOV on Shopify isn’t about tricking customers into spending more—it’s about providing value, convenience, and better shopping experiences. By using bundles, upsells, loyalty programs, and smart offers, you can drive higher revenue without constantly chasing new customers.

If you start with just one tactic—try free shipping thresholds or upsell offers at checkout—you’ll likely see results quickly. Over time, combine multiple strategies for maximum impact.